YouTube marketing can be an intimidating tool for brands. It combines a strategic principle, SEO, with one of the most resource-intensive forms of media, video. Unlike other social networking platforms, YouTube exclusively hosts video content. You’ll need to set aside time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy to the platform, you’ll be able to create engaging, shareable content for your growing audience.
Massive Reach, Low-Cost
Using YouTube for your business can be a cost-effective way to grow it if used regularly as part of your marketing strategy. Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
Youtube marketing is excellent for relevant businesses for a few specific reasons. As Youtube is the second largest search engine, and the third most visited website every day, advertising on the platform opens up the possibility of huge reach. Marketing on Youtube also helps being found on Google automatically. Furthermore, Youtube marketing helps you repurpose content you’ve already created without the need to spend resources again. Consistent video creation opens the door to new global visitors who wouldn’t have otherwise found your business. Creating regular video content also gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme.
With effective demographic targeting, the optimal duration of creatives, exciting message, and the appropriate messenger channels, Youtube marketing has the potential to be an excellent digital tool for businesses to promote products, services and ideas.