Bing Ads are less expensive than Google Ads. In fact, research has shown that Bing Ads’ cost per click is 33.5 percent cheaper on average. On top of saving this money, it often has better placement due to less competition. Bing is a product of Microsoft. It has three search engines Bing, Yahoo, and AOL. So when you advertise on one platform, your ad is actually seen on all three. This opens up campaigns to searchers across all Bing, Yahoo, and AOL-owned and operated sites, as well as various partner sites.
How do Bing Ads work?
- Customers Search:
People enter search terms called keywords into search engines like Bing.
- Watching ads:
If your ad keywords match a search, your ad will appear next to or above the search results on Bing.
- Get Connected With Customers:
After configuring your ad, people can call you, visit your website, or walk straight to your doorstep.
- Reach The Right Audience:
Reach people with a task-oriented mindset who have higher purchasing power, spend more online, and are more likely to engage with advertising to try new offers.
- Building Finest Customer Journey:
Create personalized experiences using powerful audience intelligence and platform capabilities that improve campaign effectiveness.
- Easily import campaigns:
If you’re already using another product like Google Ads or Facebook Ads, it’s easy to pull that campaign into Microsoft Advertising.
Bing has made some impressive changes to its offerings. With paid campaigns and some unique features that Google AdWords does not offer. The Bing app, expanded text ads, shared budgets across multiple campaigns, expanded device targeting, and partner program are some of Bing’s unique advertising features. So, if you want to accelerate your website traffic, you should take it into consideration. Connect with us and we will give you the consultation on how you can also boost your traffic, and get more leads with Bing Ads.