Today, Google Shopping allows merchants to feature their products visually at the top of search results, showing accurate pricing as well as shipping results. Google Shopping campaigns are powered by AdWords and Google Merchant Center and are an invaluable element within any advertiser’s modern arsenal.
An Underrated Gem
Google shopping is one of the modern digital advertising tools introduced by google where Google displays an image of a product together with details like product title, price, store name and reviews. Therefore, the shoppers collect key information about the product before they even visit an online store. Google Shopping ads enhance the visibility of a company’s products by placing the products at the top of Google search results. The top position, along with the product’s photos and basic information capture the attention of the customers better than many other forms of digital advertising.