A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer.
Land the Brand!
Landing pages make it very clear what outcome will result from the visitor’s click-through. By making a landing page, you refine and improve your visitor interaction and thus increase the chances of conversion. You also ensure that you get more from your PPC campaign. As you’ve already paid for this click, a landing page further helps you make it worth your while. You can increase the possibility of conversions even further by ensuring that you use the right kind of landing page.
In many cases, landing pages give website visitors an initial glimpse of what your brand is all about. Landing pages are the perfect vessels for communicating your core brand messaging and value adds in the most efficient and stripped-down fashion possible. In the right circumstances, that’s exactly what your target audience needs.
PPC, WordPress, Facebook, product landing pages, custom designs, and landing pages for Google ads are some of the many landing page based services offered by Optimus Click.