What is SEM?
SEM – which is Search Engine Marketing is the other important side of digital marketing. SEM is more about running paid campaigns on search engines. For any business, to have a quick boost and get quick leads, it is a very good initiative to run paid search engine campaigns. This should be achieved in a very well structured manner so that every dollar you spend has a good return on investment.
When we consider SEM, most of the time it is referred to Google paid ads. Google Ads or PPC (pay per click) is based on bidding functionality for the keyword that are used to determine the services that you would like to boost. Though, it might sound simple, but there are lots of metrics and algorithms that are involved in terms of deciding on how often your ad will get displayed based on the search as so many other campaigns might be running for other business using the same keywords.
Why do you need SEM?
Search engine marketing, specially running paid campaigns on Google displays the right ads, in the right time, to the right people. It is very similar to any other search engines, such as Bing. Your business will need to use such platforms where people look for services similar to what you provide. Yes, there will be competition, but competition creates more choices and more choices bring more business.
As PPC brings instant traffic to your website or landing page (specific), it is very useful for any business which has just started its journey. Also, businesses which has launched new products or services can utilise and make the best use of Search Engine Marketing. A good marketing strategy and knowledge of the product value can deliver a great outcome for any businesses, specially a new one by using Google’s or Bing’s paid ad service.
Let’s Work Together
So why wait? Let’s work together and increase your website visibility. Remember, the more the viewer the more chance for you to convert them to quality leads and sales. Have a look of our SEO packages and feel free to contact us on 1300 597 307. Otherwise, send your query on firstname.lastname@example.org and one of our representatives will get back to you within 24 hours or why not come to our office located in Bankstown, Sydney NSW 2200 and discuss over a cup of coffee!