Search Engine Marketing

Pay-per-click advertising is one of the most established forms of digital marketing. The main benefit of this style of marketing is that it’s widely considered to be one of the most successful forms of online advertising. It offers quick results, and reliably returns, and it’s also one of the most ubiquitous styles of advertising. It helps businesses gain greater visibility on search engines. Unlike search engine optimization which focuses on organic traffic growth, PPC advertising can give marketers results as soon as their ads go live.

Necessary Expenses

Part of the importance of PPC lies in using its short-term resulting data to reduce non-effective campaign attributes and to focus on high-value campaign attributes. In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, and contest entries, and pushing for app downloads.

Call to Action is Essential

Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a Call to Action. Their simplicity and relevance are what make dedicated landing pages one of the best ways to increase conversions from your paid traffic and lower the cost-per-click of your PPC campaigns. For organic traffic to come, you will need a terrific website optimized for search engines, but with paid advertising, you get to choose where the visitors will go.

If you’re looking for an experienced marketing agency in Sydney to lead a PPC marketing campaign, look no further. Our experience in SEO has also enabled us to understand the PPC side of marketing just as much.


Google Ads is the advertising solution provided by Google for businesses to advertise their products in the digital space. Through Google Ads, any company can advertise to the world’s two largest search engines, Google and YouTube. Through Google Ads, advertising on Google’s other platforms, such as Gmail, also becomes possible. By utilizing Google Ads effectively, a business’s growth potential increases massively. Achieving sales, raising brand awareness, and analyzing essential data can become possible through Google Ads.


The Benefits

If you as a business owner want to start capitalizing on the astronomical number of searches on Google daily, there’s no better way to start than by signing up to use Google Ads. Today Google has elevated itself beyond a brand to a verb. The term “Google” is defined in the Merriam-Webster Dictionary. Today, when people have a question that needs answering, their first stop is usually Google. Google handles an incredible 5 billion searches per day. There are people looking for solutions to problems that your business can offer among these searches. They’re more likely to choose you if you can help them find the answer.

The most significant difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. On social media platforms, people are not usually looking to be advertised. On the search engine platforms, however, you’re advertising to people looking for something specific, and it can make a huge difference with search engine marketing. And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.


Google Ads is not just driving traffic through pay-per-click ads, but it’s more versatile. It can be a fantastic tool for building brand awareness. Reinforcing your brand name, the company’s personality, and philosophies can be advertised through Google Ads. Through the Ads search network, even if potential customers aren’t clicking, they see your brand, tagline, offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people.

A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies such as CPC, CPM, and CPA bidding.

If you’re looking for an agency in Sydney to help you establish a successful Google Ads campaign, Optimus Click can be your ally.

The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer.

Why Google Ads?

The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.

Google Ads also have the ability to enhance your company’s brand recognition features. Through Google Ads, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes.

A major reason to use Google Ads is that you have full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will predict your results based on the budget you set. Optimus Click can help you set up an account with Google Ads Manager, and provide the necessary skills, and consultancy for you to publish ads that will be most effective.


What is SEM?

SEM – which is Search Engine Marketing is the other important side of digital marketing. SEM is more about running paid campaigns on search engines. For any business, to have a quick boost and get quick leads, it is a very good initiative to run paid search engine campaigns. This should be achieved in a very well-structured manner so that every dollar you spend has a good return on investment.

When we consider SEM, most of the time it is referred to as Google paid ads. Through Google Adwords and Pay Per Click you will be able to maintain a leading brand position in your customer’s minds, which will increase the chance that when they deiced to make a purchase you are their number one choice. When you pay to rank at the top of a google search you are bypassing all of the additional steps, saving your time, and immediately generating results. It has been proven time and again that Google’s top 3 results receive up to 60% more clicks than all other results combined.

Search Engine Marketing - OptimusClick

Why do you need SEM?

Because with an average of 40,000 clicks in your industry every month you need to ensure that your brand is receiving the best possible position to obtain those clicks.

Search Engine Marketing ensures that you are getting your ads to the right person, at the right time. Leveraging powerful search engine tools and platforms to market your business to your potential customers, from Google search ads, Display Networks, and Bing Search, your reach will be outstanding.

Search Engine Marketing provides direct, immediate targeting that promotes new products, services, and deals. Once combined with Display Networks that will link with your customer search history, your brand will become more visible to previous website visitors across a multitude of sites.

Let’s Work Together

So why wait? Let’s work together and increase your website visibility with search engine marketing. Remember, the more the viewer the more chance for you to convert them to quality leads and sales. Have a look at our SEO packages and feel free to contact us on 1300 597 307. Otherwise, send your query to and one of our representatives will get back to you within 24 hours why not come to our office located in Narellan, Sydney NSW 2200, and discuss it over a cup of coffee!



Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible, and you can start, stop, pause, or even adjust your bids. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search.

The most significant difference between SEO and PPC is the time it takes to see results. With Google Ads, you’ll see results nearly instantly. While SEO is crucial for long-term sustainability, PPC is all about instant gratification. Google Ads is a scalable marketing strategy with millions of keywords to bid on and new ones added daily. That means your target audience is virtually unlimited.

When you sign up for a Smart campaign, you’ll write an ad that describes your business. You’ll also choose which keyword themes you want to target your ad and set a budget. Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites. Your ad can show when potential customers in your geographic area search for phrases related to your business on Google or Google Maps. Your ad can also show for people outside of your neighbourhood, but who include terms related to your business and your business location in their searches.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than gaining them organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business offering FAQ.

Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads on Google’s search engine and other Google properties. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.

There are 8 different types of ad campaigns with Google Ads:

  1. Search – Text ads on Google search results
  2. Display – Image ads on websites or Gmail
  3. Video – Video ads on YouTube
  4. Shopping – Product listings on Google
  5. App – Your app promotion on many channels
  6. Smart – Simplified, automated ads on Google and across the web
  7. Local – Drive customers to a physical location
  8. Discovery – Runs ads across Google’s feeds when they’re open


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