- September 30 2021
What Type of Content Would be Valuable to Your Customers?
Content marketing has become one of the most influential digital marketing strategies for businesses of all dimensions and applications. Creating content is one thing, but creating content of genuine value, specified as value-added content, is quite another and is the contrast between the contenders and pretenders as content marketing continues to evolve.
Value-added content is any unique content or information that your audience cannot get anywhere else. Original video content, case studies, research studies, white papers, promotional offers, tutorials, and blog posts are good examples of such content.
Whenever content provides factual data, interactive communication, and informative knowledge, it becomes popular with consumers. The more popular content is with consumers, the better it is for a brand to become successful in a very saturated online space.
Companies with a thriving content marketing strategy understand that a blog should be relevant and address the searcher’s intention. The blog post should answer a specific demand with unparalleled content that the reader wouldn’t be able to obtain anywhere else.
Video consumption continues to rise at an accelerated speed, which means getting comfortable creating video content for your consumers becomes more and more critical.
Since the amount of data continues to increase, one novel way to position your newsletter is to curate the best articles and information in your industry. This is a newsletter that would provide value to your users and benefit them by conserving time. In fact, within your newsletter, you can incorporate a link to value-added blog posts from your own website.
Infographics remain a compelling alternative to text. Since readers tend to scan more than reading, an infographic is an efficient medium for skimmers. One effective way is to write a detailed blog post, but curate the main points or data into a simplistic infographic.
If you’ve put a lot of resources into producing a piece that’s unique and valuable to your audience, make sure to “gate” that content. Value-added content writing services that present a benefit to your consumers shouldn’t be modest about asking for your consumer’s name, email, etc.