To get a start in digital marketing it is important to understand that you do not need to be tech-savvy. Digital Marketing is not about a sales pitch to a customer; it is about content. You may have heard the phrase “content is king” and that is the most important aspect to remember when it comes to digital marketing. Your content should be clear, concise, and to the point. Images are always good for digital marketing and help to provide visuals for your content to make it more appealing to your audience. Appropriate skills for digital marketing are required for someone trying to start a career in this field.

There are five key skills that are the most important for digital marketing. We’ll cover them briefly here so that you can expand and scale your online business. As we discussed your online content needs to be clear, concise, and to the point. However, it also needs to be searchable content. In the digital world of today, almost everyone makes a simple search on their choice of search engines to find the products or services they are looking for. Your content needs to show up in these searches, based on your niche.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

These are probably the most important skills for digital marketing as they help to ensure your content comes up in search engine results.

Pay-per-click advertising:

This is a type of advertising through search engines such as Google, where you pay for your business or content to be listed at the top of search engine results. You only pay when someone clicks on the link to your website.

Email marketing:

In the day and age of social media, it may seem that E-mail marketing may be outdated, but the opposite is true. If the advertisements being sent to your clients are of high quality, they will click on the links to your goods or services.

Copywriting:

Copywriting is the act of hiring someone to write your content for you, using keywords provided to build up the content on your website, therefore generating more results and clicks.

Conversion Rate Optimization:

Conversion rate optimization (CRO) is the skill of having visitors act on your website, such as making a purchase. Even if people are visiting if they are not purchasing then there is no revenue.