Whether running an online marketplace or owning a physical, it is mandatory to own a website to represent yourself online in 2021. When you have an excellent website and the visitors have a great experience, they are more likely to buy from you. Hence, a well-maintained web design can aid in increasing your ROI. We are here with the five principles of web designing to help you make a proper website.

A Clear Purpose

Every well-designed website considers the requirements of its visitors. And having an obvious purpose is the greatest way to create a website that appeals to users. Websites that are crowded and overly designed do not work. When there are too many items on a single page, it leads to misunderstanding and confusion.

Speedy Load Time

In today’s world of limited time and plenty of options, very few people will wait if your website doesn’t load in an instant. Hence, you have to make sure your website loads fast enough to keep the target audience.

Typography

Typography is performed by carefully choosing fonts, style, color, size, orientation, and other aspects that affect the design of text on a page. This includes matching your colors, styles, and feel to your presence online. Excessive elements may slow things down your visitor’s experience, so be careful not to overdo it.

Communication

Consumers want information easily. Thus, no matter what medium you are using, your message must be simple and easy to understand. Don’t beat around the bush. Remove any extra navigational options from a layout to reduce the chances of visitors being confused. Use proper headings and bullet points to make the information easily scannable.

Mobile friendly

With the growing use of smartphones and tablets, making your website fit for mobile users is a must. Today, if your website is not available across multiple devices and multiple screen sizes, it’ll struggle to not only attract users but also rank well in Google’s search results.

A good web designer will ensure all of these criteria are met in terms of web design. Want to hire an expert to build or rebuild the online extension of your business? The most talented web designers are here at Optimus Click to deliver you all you need to build the best website possible. Contact us or call us