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  • June 6 2022

Why should I use Facebook ads?

Facebook is now one of the most popular marketing platforms on the planet. Social media advertising for most platforms means giving advertisers the ability to focus ads on their target audiences using data from users, and Facebook is no different. Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under gender, age, location, languages, income, political affiliation, interests, etc. It is genuinely incredible how targeting can be made so effective with a social media platform. Compared to other similar social media sites, users are more likely to click ads they see in their Facebook feed, making it a highly beneficial place to invest your advertising budget. One of the benefits of advertising on Facebook for your business is that you’re not limited to certain ad types and aren’t locked into plain text ads. These ad types cater better to branding since they allow marketers to create visual, creative, graphic-style ads with multi-media elements.

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