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  • June 8 2022

What is link building when it comes to E-commerce SEO?

Links play a vital role in SEO. The consensus is they contribute more 50% to your SEO success. Within SEO, most eCommerce websites struggle the most with link building because it’s something they can’t fully control. However, link building doesn’t have to be that difficult. Like all aspects of SEO, it requires a good strategy and hard work.

Link building is the process of getting other websites to link to yours. All links are counted as votes for your websites, passing on authority, relevancy and trust. Authority plays a significant role in SEO. There are three types of authorities, domain, page, and link authority. The higher the authority, the better it is for your e-commerce website. A relevant link is a link to a page from a topically related page. Trust is the degree to which search engines trust your domain. All of the links to your website together comprise your website’s so-called ‘link profile’. This is your website’s fingerprint when it comes to links.

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