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  • June 8 2022

What does a successful local SEO strategy look like?

Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimised for local search, you could miss out on potential customers ready to shop in your area. A successful local SEO strategy consists of continuous long term efforts to ensure quality and maintenance, which will eventually help a business succeed. Some of the fundamentals of local SEO strategy include:

  • Optimise for Google My Business.
  • Engage on social media and add posts to Google My Business.
  • Ensure your name, address, and phone number are consistently online.
  • Optimise online directories and citations.
  • Perform a local SEO audit.
  • Improve your internal linking structure.
  • Optimise URL, title tags, headers, meta description, and content.
  • Add location pages to your website.
  • Create local content.
  • Ensure your website is mobile-friendly.
  • Get inbound links with relevance and authority.
  • Participate in your local community.

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