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  • June 6 2022

What are the different types of Facebook ad formats?

The ad formats you can use depend on your advertising objective. Your objective can also affect the placements (Facebook, Instagram, Messenger, Audience Network) where your ads can appear. The current types of Facebook formats are as follows:

Image

Images of products and services. The quality of the images affects the engagement rates.

Video

Adding movement to your ads can make them more eye-catching in the news feed.

Carousel

Carousel ads showcase up to ten images or videos in a single ad, each with its own link.

Instant Experience

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to highlight your brand, products or services visually.

 

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