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  • June 8 2022

What are the differences between E-commerce SEO and regular SEO?

Today, optimising an eCommerce website for major search engines is much different from optimising any other type of website. Google has specific guidelines when it comes to e-commerce websites. While the basics of technical SEO are pretty much the same for all industries, eCommerce SEO has some pretty unique technical SEO issues that don’t usually happen on other types of websites. The common issues include how to handle the layered navigation, duplicate content issues, different sorting options, crawling issues, specific microdata markup etc. The amount of technical SEO issues to check on an e-commerce website is much larger than the number of issues on a regular website.

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