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  • June 6 2022

What are link building and backlinks?

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website to improve search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

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