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  • June 6 2022

How do I know if Google Ads is the right investment for me?

Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible, and you can start, stop, pause, or even adjust your bids. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search.

The most significant difference between SEO and PPC is the time it takes to see results. With Google Ads, you’ll see results nearly instantly. While SEO is crucial for long-term sustainability, PPC is all about instant gratification. Google Ads is a scalable marketing strategy with millions of keywords to bid on and new ones added daily. That means your target audience is virtually unlimited.

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