Most small business owners struggle with the idea of building a website. Why would you need a business website if you’re only operating locally? Is there any necessity for business website design?

This common misconception has left many small business owners left behind and stranded while other businesses progress further into success.

There are many reasons why even a small business like yours will need a website, without further ado, here are your lucky seven reasons:

• Save money on printed marketing ads

Print ads, distribution costs, and other physical marketing strategies are getting out-of-date. Not only are they getting more expensive, but their reach is also quite limited.

Having a website saves you all that trouble. Sure building a website isn’t also free but it saves you more money. You get 200% more viewers and potential clients with every dollar you spend on online marketing compared to the limited access each publication you produce can reach.

• Expand your market

Websites are accessible everywhere across the world from mobile phones to computers and tablets. Putting your small business website up will surely be an easier platform to reach new clients in your area.

• Improve brand awareness

Branding is one of the most important aspects of increasing sales. The more people know about you, the more that they will patronize your business. Brand awareness is one aspect that will surely boost your sales.

• Provide information about your business 24/7

Whenever you put up the closed sign on your door, you’ll never have the chance to interact with your regulars as well as potential clients to your business. Websites won’t limit you to that. Your business is open 24/7!

It’s helpful when you open a new branch, move to a new location, have events you’d like clients to take part in, and promotions to boost your marketability.

• Boost Customer Service

Effective communication is essential in keeping your clients happy and engaged. A website is a platform that allows you to serve them even after they leave your door.

• Get an easier platform for market research

Taking the pulse of your clients is the key to improving your products and services. Even a small business needs a way to find out the rate of satisfaction of your clients.

Building a website makes it easier for clients to give a more honest opinion. You can also set up polls and online surveys with ease through your website.

• Build Your Credibility

Most clients often search online for small businesses near them. Believe it or not, research shows that small businesses with websites have 20% more chances of being chosen or visited by users than those without.

Clients look for businesses with a great website to see and have an idea about that business and how it compares to the others.

A quality business website design sets you apart from the rest of your competition. Not only that but it launches your business into a platform that goes far beyond the borders of your area.

Optimize your business and maximize its potential with OptimusClick! ( Your Local Digital Partner is based in Bankstown, NSW 2200)