Do you know why Google Review is so important for your business? Surprisingly the simple reviews on the largest search engine in the world can become a game-changer for you. Without having to spend a penny, Google reviews increase the credibility of your business which even campaigns or marketing copy can’t do!

Let’s have a look at the 5 main benefits of reviews below.

1.      Google review increases brand trust

Before getting a product or service from a new company, almost every time, consumers check out the reviews and comments to get ideas. And if they find that maximum feedback is positive, they fully trust the company. And that’s how Google reviews build customer trust.

2.      Improve local SEO and increase local exposure

Google reviews play a vital role in Goggle Local Search. According to Moz, around 9% of the search algorithm is driven by review signals.

Therefore, more reviews increase the visibility of your business. It even allows your business to appear in the “Map Pack.”

3.      Getting real-time feedback

To improve your business, an essential thing is to get customers’ feedback. Only then do you know which part you need to modify and how exactly you can do this.

To get real-time feedback from customers, Google reviews are the most reliable source. Many customers tend to write a google review about the service or product quality, whether your company did a good job or not in detail. You can utilize those resourceful comments and change the service accordingly.

4.      Improve Rankings and conversion

As reviews create a great impact on the ranking, you can get more clicks. Besides, since the rating of your business also shows up with the name, a good rating influence people to click on your site.

And not only click, but positive feedback also increases customers’ trust, and they become more than eager to get your service.

5.      Influence potential customers

Almost 90% of consumers read online comments and believe them as much as personal recommendations. They prioritize google reviews more than blogs or articles.

In this way, a single detailed review creates more impact than a well-researched marketing copy.

Final Words for Google Review

Now you know why Google Review is so important for your business. At the end of the day, it’s the customers for whom you do the business. So, their opinion is what matters the most.

Whether it’s a company’s development or influencing other customers, Google reviews play a significant role everywhere.