To start with, having a website for the business is a must. Today, having a well-designed web presence is critical, especially when you consider that 70 to 80 percent of potential clients look online before visiting a small business or making a purchase.

The very thought of establishing an internet presence may have caused you to break out in a cold sweat. The times, however, have changed. Creating an online presence is now a lot easier than it has ever been, and we’re here to help you every step of the way.

When it comes to building your website, we recommend using a web-based builder and a content management system (CMS). The former is a good alternative for tech newbies, whilst the latter requires some technical knowledge.

They’re both excellent choices, although their setups differ slightly. We’ll walk you through the main processes for each, as well as some advice and suggestions to help you along the way, based on our decades of experience in the field of web design. If you’re undecided about which path to take, That’ll be taken care of as well!

First Thing To Do Before Building Your Website

There are a few things to consider before you begin developing your website. To start with, remember, a website is not only about how good it looks. Of course, it matters but along with the looks of it, you will need to consider some other important facts. You can start with the following items –

1. Identify The Primary Goal Of  Your Business Website

What are the reasons you’re developing an online presence? It could appear like a simple one, but it’s actually the most important one of all.

Websites are equipped to achieve a variety of goals, therefore being aware of what goals you would like your website to achieve is the best method to avoid confusion and ensure a seamless user experience. For one thing, no one would like to go to a Chinese restaurant expecting Italian food only to receive sushi!

The same is true for websites. Your clients will have specific expectations which are your website’s responsibility to meet those expectations. It doesn’t matter if you’re planning to use it as a means for selling products or simply to provide information about your company Knowing this prior to the event will help you to create a website that will benefit both you and your clients.

2. Know Your Target Audience

It’s uncommon for a business to cater to all kinds of customers – for every business or industry, there’s a certain sort of customer they’ll be targeting their product or websites towards.

Identifying your group early in the game could help when making critical design choices later. The audience you’re targeting will affect the content and images you employ, and it could even affect smaller aspects like your font or color scheme.

3. Your Budget For Business Website

Depending on your mindset and your goal, you will have to set an annual budget for website design and development. There may be relevant costs associated with it based on the level of dynamic features are need on your website.  There are many popular website builders or CMS such as WordPress.  WordPress is an open-source CMS that comes for free. However, to add certain additional features, you may need to spend extra funding for plugins. On the other hand, there are Website Builders like Wix, Squarespace, etc which are quite user-friendly for someone who does not have much coding knowledge. 

Also, you should allocate a certain amount of funds for the Domain and Hosting of the website. There is plenty of website hosting providers are available in the market from which you can choose yours. A typical shared or VPS hosting should be more than enough to host your business website. Saying that individual service providers will have different pricing for hosting services.

If you have a solid budget set for website design and development + hosting and maintenance, you will be able to avoid any overspending of the fund.

4. Competitor Research

Nowadays, it’s rare for a corporation to come up with a completely unique concept. It only means one thing: other companies will provide the same service as you!
Conducting a thorough competition analysis will provide you with a clear picture of what you should and shouldn’t use on your website for your business. There’s no reason to limit your search to websites that are related to your field. Examine some of your favorites and consider what you like about them. What can you incorporate into your website to help your company stand out?

5. Work On Your Content

While it may sound somewhat odd, writing your content before you begin building your website is a hell of a lot more simple than making it the opposite way.

The process of creating a website isn’t simply an issue of building the platform and then adding the content onto it afterward. You’ll usually be required to add different elements in the process.

If you have all this in hand prior to when you begin can help the process go more smoothly. If not, you’ll need to stop and begin and again, causing delays in the construction process and slowing the launch of your website.