Google and Facebook are the two most well-known names in digital marketing. Both have billions of active users and huge databases that allow businesses to target their advertisements to their ideal audience. However, in the debate of Google Ads vs. Facebook Ads: What is Best for Your Business?

Benefits of Google Ads

Google Ads is an effective technique to spread the word about your company, in addition to increasing traffic, visits, and transactions. Using this data, you can then fine-tune your campaigns until you obtain the best results.

• Who clicked on your advertisement?
• How many leads were generated?
• How much traffic has your website received from AdWords?
• Which keywords brought in the most traffic and leads?
• How much does each lead cost you?

Website Traffic For Google Ads

You can build a campaign in Google Ads with the Website traffic aim, which has features to help you attract potential customers to your website.

Salesforce For Google AdWords

Google Ads is the world’s biggest advertising network, and Salesforce is the best CRM system for tracking prospects. The integration of both increases sales generated by your Adwords and other promotional strategies.

Benefits of Facebook Ads

Facebook Ads is a forerunner in the sponsored social space and is great for targeted advertising. It helps you reach the target audience based on location, demographic, and profile information.

Traffic Campaign For Facebook

Facebook traffic campaigns assist in driving traffic to your page, website, or online store. This is one of the most frequently used Facebook ads.

Lead Generation Campaign For Facebook

you can also develop campaigns with a Lead Generation goal on Facebook. Users are given an “Instant Form” to provide their contact details. You can use Facebook pixel to track lead conversions.

Salesforce Campaign On Facebook

When you link Salesforce to Facebook, you will be able to collect lead data in real-time. This makes it simple for your sales staff to build high-engagement posts.

For Google Ads, the cost depends on keyword competition and keyword price. If the keywords you’re using have a high cost-per-click (CPC) and you have a limited budget, google ads might not be the right fit for you. With the same budget, you could perhaps attract more traffic using Facebook Ads. To get the best out of your advertising strategy, you can consult our experts at Optimus Click.