Pay-per-click advertising is one of the most established forms of digital marketing there is. The main benefit of this style of marketing is that it’s widely considered to be one of the most successful forms of online advertising. It offers quick results, and reliable returns, and it’s also one of the most ubiquitous styles of advertising. It helps businesses gain greater visibility on search engines. Unlike search engine optimization that focuses on organic traffic growth, PPC advertising can give marketers results as soon as their ads go live.
Part of the importance of PPC lies in using its short-term resulting data to reduce non-effective campaign attributes and to focus on high-value campaign attributes. In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
Call to Action is Essential
Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a Call to Action. Their simplicity and relevance are what makes dedicated landing pages one of the best ways to increase conversions from your paid traffic and lower the cost-per-click of your PPC campaigns. For organic traffic to come, you will need a terrific website optimised for search engines, but with paid advertising, you get to choose where the visitors will go.
If you’re looking for an experienced marketing agency in Sydney to lead a PPC marketing campaign, look no further. Our experience in SEO has also enabled us to understand the PPC side of marketing just as much.