With customers shifting their purchases from physical brick and mortar stores to online, establishing your brand’s online presence and reputation is crucial. This is especially true after the world is collectively living through a pandemic. As we are restricted to go out, our purchasing patterns have evolved since 2020. We are purchasing our daily commodities online more than ever before. Over 90% of customers prefer reading reviews online before purchasing a new product or a service.
Your brand’s online presence extends beyond e-commerce or digital shop front. Besides ensuring that your brand is discoverable on search engines, you need to be where your customers are at. Choosing the digital presence strategically can immensely propel you ahead of your competition. Standing out on social media platforms is now more important than ever before. The average person scrolls through over 90 meters of content daily. This makes the first encounter with a business extremely significant.
We are living in a mobile-first world, where people are using their phones more than ever imagined. For businesses, this means that all digital marketing should be designed to maximize customer experience using a phone. As society continues to move towards this new way of living, social media platforms attempt to follow suit. The new and improved Facebook shop and Instagram shop are great examples of revamped social platforms designed to complement the recent increase in online shopping.
Customers are always searching for a solution to their problems. Every single search is an action of interest and intent. This is the most important insight when you are considering how to approach search, whether it’s paid or organic. Being there to offer a solution for a customer can make a business generate a lot of sales. Because at the end of the day, products and services are there to provide a solution for the customer. If you do not offer a solution, there is a good chance that they might not return to your business. Building trust and then delivering on your promises is a key part of maximising customer experience and ensuring your brand reputation is as strong as it can be to ultimately boost sales.
At Optimus Click, we have helped businesses take off from being a start-up venture to a full-fledged, successful business with the effective use of digital marketing. From meal-prep businesses to professional cleaning services, there is room to maneuver in the digital space for each and every type of company.