Local SEO is becoming increasingly important as more and more people use mobile devices for search. These days, over 50% of all searches are performed from tablets and smartphones, and half of those searches have local intent. Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Content, on-page optimizations, and link building with a focused, localized intent are part of these efforts.
Restaurants, automobile services, firms, agencies, and plumbing companies are among the most benefited groups when it comes to local SEO. One of the biggest benefits of using local SEO includes boosting traffic to your website and specific web pages. Local website traffic can optimize your website’s visibility, directly boost your sales and make your brand name more recognizable to a local audience. This is especially useful for small, local businesses that are looking to promote their business from within a small geographic area.