Google Ads is the advertising solution provided by Google for businesses to advertise their products in the digital space. Through Google Ads, any company can advertise to the world’s two largest search engines, Google and YouTube. Through Google Ads, advertising on Google’s other platforms, such as Gmail, also becomes possible. By utilising Google Ads effectively, a business’s growth potential increases massively. Achieving sales, raising brand awareness, and analysing essential data can become possible through Google Ads.
If you as a business owner want to start capitalising on the astronomical number of searches on Google daily, there’s no better way to start than by signing up to use Google Ads. Today Google has elevated itself beyond a brand to a verb. The term “Google” is defined in the Merriam Webster Dictionary. Today, when people have a question that needs answering, their first stop is usually Google. Google handles an incredible 5 billion searches per day. There are people looking for solutions to problems that your business can offer among these searches. They’re more likely to choose you if you can help them find the answer.
The most significant difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. On social media platforms, people are not usually looking to be advertised. On the search engine platforms, however, you’re advertising to people looking for something specific, and it can make a huge difference. And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
Google Ads is not just driving traffic through pay-per-click ads, but it’s more versatile. It can be a fantastic tool for building brand awareness. Reinforcing your brand name, the company’s personality, and philosophies can be advertised through Google Ads. Through the Ads search network, even if potential customers aren’t clicking, they see your brand, tagline, offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritise brand awareness by choosing to show your ad to more people.
A persuasive post-click landing page built to appease Google isn’t the only thing that will maximise your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies such as CPC, CPM, and CPA bidding.
If you’re looking for an agency in Sydney to help you establish a successful Google Ads campaign, Optimus Click can be your ally.
The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer.
Why Google Ads?
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.
Google Ads also have the ability to enhance your company’s brand recognition features. Through Google Ads, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes.
A major reason to use Google Ads is that you have full control over the cost. If you set a budget, Google Ads will never exceed it, and the program will predict your results based on the budget you set. Optimus Click can help you set up an account with Google Ads Manager, and provide the necessary skills, and consultancy for you to publish ads that will be most effective.
Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible, and you can start, stop, pause, or even adjust your bids. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search.
The most significant difference between SEO and PPC is the time it takes to see results. With Google Ads, you’ll see results nearly instantly. While SEO is crucial for long-term sustainability, PPC is all about instant gratification. Google Ads is a scalable marketing strategy with millions of keywords to bid on and new ones added daily. That means your target audience is virtually unlimited.
When you sign up for a Smart campaign, you’ll write an ad that describes your business. You’ll also choose which keyword themes you want to target your ad and set a budget. Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites. Your ad can show when potential customers in your geographic area search for phrases related to your business on Google or Google Maps. Your ad can also show for people outside of your neighbourhood, but who include terms related to your business and your business location in their searches.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than gaining them organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business offering.
Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads on Google’s search engine and other Google properties. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.
There are 8 different types of ad campaigns with Google Ads:
- Search – Text ads on Google search results
- Display – Image ads on websites or Gmail
- Video – Video ads on YouTube
- Shopping – Product listings on Google
- App – Your app promotion on many channels
- Smart – Simplified, automated ads on Google and across the web
- Local – Drive customers to a physical location
- Discovery – Runs ads across Google’s feeds when they’re open